Thursday, April 22, 2010
Today is Earth Day, so let us turn our attention to Eco Chic Beauty. My lifestyle track record will show that a nature girl I am not, but that doesn't mean that I am opposed to going the more natural route when it comes to the products I put on my face. I love to dabble in new things, and my latest venture coincidentally has me going organic (beauty). My eagle eyes have spotted a relative newcomer in Josie Maran Cosmetics, so naturally I ventured forth on a tour of some key products in the line.
The beauty brand baby of supermodel Josie Maran, the cosmetic line is a departure from what Sephora regulars might be used to seeing. For starters, most of the line is enriched with ultra-beneficial argan oil- an ingredient that moisturizes, nourishes, and protects. More importantly, everything from packaging to cosmetic formulations are made with sustainable and safe ingredients that reduce the overall environmental impact the line has. Oh! Let's not forget that the packaging is sleek and pink!
Let's take a look at some of the products I have had the chance to play with:
Eyeshadows in Pinkalicious (right)- a shimmering baby pink, and Beach (left)- a shimmering golden champagne. Both shades rank high on the shimmering pigment factor, though the colors are rather soft in tone.
Blush in Blossom, a warm peach that applies like silk to the skin with a sheer silky smoothness.
Lipgloss in Brilliance, a pale petal pink that is high on the intense shine factor.
Bronzing Powder, a light mostly matte powder designed to impart a natural looking warmth on the planes of the face. The one shade available is universally flattering according to the label, though I am a bit skeptical as to whether or not this will work on my very dark skinned gals. For me, its the perfect sun-kissed glow.
All Shades Swatched: Top to Bottom, Left to Right
Brilliance, Pinkalicious Eyeshadow, Bronzing Powder, Beach Eyeshadow, Blossom Blush
Josie Maran Cosmetics is clearly a beautiful line with both the health of the Earth and the health of our faces in mind. Earth day or any old day, be sure to check the lineup out at your local Sephora.
*Product provided by PR for consideration