Tuesday, June 1, 2010

An Audience with Dany Sanz, and Make Up For Ever Aqua Creams Launch at Sephora

As a beauty blogger, I sometimes have to step back and think about how incredibly fortunate I am to have gotten where I find myself today. My journey has marked several accomplishments, most of which are attributed to the amazing talents I have had the privilege to meet. From the world's most talented artists, to the wonderful people that make a beauty brand, I have oftentimes found myself to be in the company of greatness. On this particular occasion that I will visit in the post, I had a second opportunity to listen to, and speak with one of my idols, Dany Sanz. For those of you who are not familiar, Dany is a professional makeup artist and the creator of my beloved brand, Make Up For Ever.


In town for the Makeup Show, Dany and her team gathered several lucky bloggers in the intimate New York Studio to introduce her newest product, Aqua Creams. If you are a regular reader of the blog, you know that I purchased these creamy pots of waterproof goodness the very moment they came out at the pro boutique. Since I was already well acqainted with the product, I could devote my full attention to the story Dany told.

*Not included in the US release is the deep purple shade, whose pigment formulation is not US- approved

Inspired by the French Aquatic Ballerinas she worked with, Dany set out to create a multitasking product that would withstand the test of heavy underwater wear. With a beauty philosophy that has always embraced products that are both colorful and heavily pigmented, Dany would stand for nothing less than a cream with a waterproof (not water-resistant, but PROOF), opaque, sparkling finish. She shared with us that her concept and the product were a long time in the making, but that her journey to the finish line was not an easy one. In the end though, she created 22 shades from the demure to the intense, made to be worn on eyes, lips, and cheeks.

In case you didn't know, these pots of color are pretty much rocking my world.



Not quite a beauty product, but I do have to show you all these micro cupcakes from Baked by Melissa, that were too adorable not to be snapped.


Post presentation, we were given free reign to play. Naturally, I had to pick Dany's brain for some more tidbits on what Make Up For Ever has in store. Being the color fiend that I am, I inquired after the possibility of matte Aqua Creams. Dany shares my desire to see that idea come to life, as she too loves mattes, but the issue is the unstable nature of finish. She assured me that it was only a minor bump in the quest towards the perfect product. If anyone can do it, Dany can. She also told me to expect more products in her famous HD range.


I am still over the moon after having chatted with Dany, even a week later. Her dedication and devotion to creating a brand that embraces all beauty philosophies has brought the masses the wonderful products that make up our lives (and faces).

Make sure to check your local Sephora for the Aqua Creams, since these beauties are now available both online and in stores. Trust me, if ever there was a Make Up For Ever product that you absolutely NEED, MAKE UP FOR EVER Aqua Creams are it.

12 comments:

jojoba (My Makeup Reviews) said...

wow lucky you to be able to chat with her! I am also a big fan of her and I hope one day, I am able to meet her in person too. This is such a wonderful write up. I love the picture of you looking so serious when she explained the Aqua Cream to you. Oh, the concentration!

ps: when is the gold star powder collection coming out?

Krasey Beauty said...

Jojoba, thank you! Dany is a true inspiration.

Not sure on the launch, but stay tuned for my metals review. :)

LipGlossGossip said...

I can't wait to try these! I want them all! :)

Krasey Beauty said...

Lipgloss, can't wait until you do!

SilhouetteScreams said...

Ooooh I wonder if these will be out in Malaysia when I visit in July. I'd love to see them in person :)

Krasey Beauty said...

Silhouette, I hope so for your sake!

Whitney said...

Wow!! I am so happy for you!! Seriously, you are amazing and you totally deserve everything you've worked hard for.

Betty said...

good information

Wendy said...

You are so lucky! I love the brand and prefer the pigments to MAC wich just makes me break out and It seems she does things with a really great understanding of colors.

Krasey Beauty said...

Whitney, your words truly warm my heart. Thank you so very much! xo

Krasey Beauty said...

Betty, thank you!

Krasey Beauty said...

Wendy, I do consider myself to be very lucky. Make Up For Ever is one of my favorites for that exact reason- Dany's interpretation of color :)

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