In town for the Makeup Show, Dany and her team gathered several lucky bloggers in the intimate New York Studio to introduce her newest product, Aqua Creams. If you are a regular reader of the blog, you know that I purchased these creamy pots of waterproof goodness the very moment they came out at the pro boutique. Since I was already well acqainted with the product, I could devote my full attention to the story Dany told.
*Not included in the US release is the deep purple shade, whose pigment formulation is not US- approved
Inspired by the French Aquatic Ballerinas she worked with, Dany set out to create a multitasking product that would withstand the test of heavy underwater wear. With a beauty philosophy that has always embraced products that are both colorful and heavily pigmented, Dany would stand for nothing less than a cream with a waterproof (not water-resistant, but PROOF), opaque, sparkling finish. She shared with us that her concept and the product were a long time in the making, but that her journey to the finish line was not an easy one. In the end though, she created 22 shades from the demure to the intense, made to be worn on eyes, lips, and cheeks.
In case you didn't know, these pots of color are pretty much rocking my world.
Not quite a beauty product, but I do have to show you all these micro cupcakes from Baked by Melissa, that were too adorable not to be snapped.
Post presentation, we were given free reign to play. Naturally, I had to pick Dany's brain for some more tidbits on what Make Up For Ever has in store. Being the color fiend that I am, I inquired after the possibility of matte Aqua Creams. Dany shares my desire to see that idea come to life, as she too loves mattes, but the issue is the unstable nature of finish. She assured me that it was only a minor bump in the quest towards the perfect product. If anyone can do it, Dany can. She also told me to expect more products in her famous HD range.
I am still over the moon after having chatted with Dany, even a week later. Her dedication and devotion to creating a brand that embraces all beauty philosophies has brought the masses the wonderful products that make up our lives (and faces).
Make sure to check your local Sephora for the Aqua Creams, since these beauties are now available both online and in stores. Trust me, if ever there was a Make Up For Ever product that you absolutely NEED, MAKE UP FOR EVER Aqua Creams are it.