Blogging with Benefit

More and more, beauty brands are reaching out to the masses and getting personal with their very own blogs, written by the people behind the brand. Insider beauty blogs are wonderful for the perspective they provide, ultimately connecting with readers while shining a spotlight on what life is like inside beauty's gilded curtains. Brand beauty blogs are also great in that they often contain tidbits, tricks, and sneak peeks.

Illamasqua has one, Lancome has one, and now, Benefit Cosmetics has hopped onto the beauty blogging bandwagon too. I am adding it to my list of daily reads, and I think you should too.